AH September 2025

Cover Story

23

really going to see a new way of

budgeting and forecasting as well,

because people are figuring out what

they actually can control, things that

they never thought they could control

before,” Middleton said. “Now that

they've figured that out, they know

how to put that into a plan, into a

model. I think we're going to continue

to see budgets become not really that

important.”

Middleton said users are beginning

to find the right automation for the

right objectives. Hansen said it’s a

matter of determining value.

“This is going to bring value to

the bottom line for owners and

management companies alike,

because if you have clarity into what

you're doing from a financial performance

perspective, it goes way beyond the

traditional metrics of how's my hotel

performing on RevPAR market, or what

does ROI look like from a specific asset

or from my portfolio?” Hansen said. “It's

going to allow you the visibility to get very

granular and understand metrics that

are way beyond the traditional means of

measure and how that creates value.”

Value is what drives decision-making on

the highest levels, he said.

“I get to speak to a lot of CEOs of both

management companies, ownership groups

and investment firms, and something that

resonates with me after every conversation

I have with them about the investment

into technology, is, where am I really

www.asianhospitality.com

September 2025 | Issue 240

going to see the value?” Hansen

said. “Technology is exactly that. It's

continually innovating and changing.

What's more important to that owner

or that CEO is, what is this going to

bring to me tomorrow, next week, or

next year?”

The nimble approach

Hauppauge, New York-based

Nimble Accounting was founded to

simplify and modernize financial

management for the hospitality

industry, said the company’s CEO

Radha Alla. It uses AI to eliminate

inefficiencies of manual bookkeeping

and disconnected systems.

“By embedding artificial

intelligence into the platform, we

aimed to give hoteliers one reliable,

intelligent solution that not only

streamlines accounting but also provides

predictive insights, anomaly detection,

and real-time decision support — driving

long-term profitability with confidence,”

Alla said.

Nimble’s solution features OCR invoice

automation, automated accounts payable,

Hotels should use fin tech that is purpose built for the hospitality

industry because it provides services all-purpose platforms, such as

QuickBooks, do not, M3’s Shane Middleton said.