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fraud detection alerts and intelligent
forecasting, Alla said. It saves time, reduces
error and provides insight into clients’
operations.
“Daily KPI dashboards and business
intelligence tools provide clarity at both
property and portfolio levels,” he said.
“Most importantly, Nimble lets hoteliers
focus on elevating guest experience
and scaling their business, while the
system handles the heavy lifting in the
background.”
Alla said Nimble is purpose-built for
hospitality.
“Unlike generic accounting platforms,
it is designed with hotel operations at its
core. Our software integrates seamlessly
with PMS systems, brand reporting portals,
payroll providers, and banks,” he said.
“Every feature is tailored to meet hotel-
specific needs — whether it’s franchise-
compliant reporting, multi-property
financial consolidation, or AI-driven
performance benchmarking.”
More than 2,000 hotels across
North America use Nimble, including
independent boutiques, and large, branded
properties in the upscale, midscale and
economy segments. It also requires little
training, Alla said.
“Users don’t need to be accountants
to operate it. Its AI-powered automation
and intuitive dashboards make tasks like
invoice approvals, reconciliations, and
financial reporting effortless,” he said. “We
provide a seamless onboarding process
with full data migration in just seven days,
followed by personalized training sessions.
Since much of the work is automated, most
teams adapt quickly and are productive
almost immediately, with ongoing support
available whenever needed.”
Finding the sweet spot
Along with back-of-house solutions that
aid hotel operations, technology is playing
a bigger role in hotel sales transactions.
At KW Commercial brokerage in Atlanta,
AAHOA member Ntxhi Song is vice
president of a 10-member brokerage team
that operates across the U.S., supported by
international assistants.
“With communication platforms
and technology, we collaborate
seamlessly across time zones,
ensuring that information flows
continuously and that every
listing gets maximum attention,” Song said.
“For owners, this means faster valuations,
quicker execution on marketing materials,
and more exposure for their properties in
an ever-changing hotel market.”
Song said her team has expanded over
the past year and implemented new
technologies and systems to reach more
hotel owners and deliver stronger results.
“We built an extensive database of
hoteliers across the nation that has become
a major advantage when pitching deals,”
Song said. “Owners now benefit from
broader outreach because we are able to
put their listings in front of more qualified
buyers and generate more offers in less
time.”
Hotel owners are now choosing to work
with KW Commercial because of the reach
they have developed.
“This has translated into multiple offers
on properties and stronger activity on deals
that might otherwise be difficult to move,”
Song said. “Owners have taken notice of
our ability to attract interest for hotels that
are traditionally harder to sell, and many
have been impressed with the volume and
quality of offers we are able to generate.”
Last year, the firm completed 170
broker opinions of value nationwide. It has
received 20 listings this year with about
with eight properties in escrow.
“By combining people, technology, and AI
with strong industry relationships, we are
helping hotel owners secure more offers,
better offers, and faster transactions in a
dynamic and evolving market,” Song said.
She also said she offers feasibility
studies that offer a 360 view of the hotel
market to advise owners on challenges.
New technology provides reports and data
that owners may not know how to analyze
otherwise.
AI-driven outreach and CRM systems
provide access to more owners faster and
with greater precision, Song said. Using
this data to target marketing efforts allows
for stronger positioning of assets and
better buyer matches, she said. It generates
multiple offers, often on harder-to-sell
deals, which increases competitive pricing
and shortens time on market.
“Deep analysis of STR, Kalibri Labs,
CoStar and each specific market
builds credibility and trust by
showing not just numbers
but what those numbers
mean for their property in
their location,” Song said.
“Development economics
background gives owners
insight into real upside
and risks, not just surface
numbers.”
As a result of this
technology-driven
approach, Song’s firm
completed 170 broker
opinions of value last
year. They have 20
listings currently in
market.
www.asianhospitality.com
September 2025 | Issue 24
Ntxhi Song, vice president at
KW Commercial brokerage in
Atlanta, uses AI-driven technology
to better market hotels for her
clients.