AH MARCH 2024
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Contents
Contents
COVER STORY
20 Housing the nation builders
Hotels angle their marketing efforts to capture
business from infrastructure projects
NEWS
5 Rogers steps down as head of AHLA
The association’s COO Carey is interim president
and CEO, board forming search committee
6 Friends, colleagues mourn slain Alabama
hotelier
AAHOA regional director remembers Pravin Patel
as ‘family-oriented’ and
‘a keen businessman’
8 AHLA: State of the hotel industry strong
entering 2024
Hotels projected to achieve historic wages,
generate record tax revenue this year
Lawsuit alleges STR’s ‘Forward STAR’ program
violates antitrust laws
Plaintiffs say the information exchanged by large
hotel companies allowed them to fix prices in
certain markets
9 Survey: 67 percent of hotels report staffing
shortages
More than 80 percent of hotels are boosting
wages to hire and retain staff
10 CoStar: GOPPAR reached $75.83 for 2023,
up 8.2 percent from 2022
Full-service chains, major markets boosted U.S.
hotel profitability during the year
Survey: Most Americans to maintain or increase
hotel stays in 2024
Inflation hampers hotels and travel businesses'
full potential, survey says
12 AAHOA's HYPE Ownership conference
draws 200 hospitality professionals
The association hosted the "Retro Rendezvous
Reception" at a private classic car museum
14 Southern Hospitality breaks ground on
ESA prototype in Florida
The 124-room property, spanning four stories,
is set to open in early 2025
Peachtree Group closes third DST acquiring
HGI Jackson, Tennessee
Peachtree Group is a top-15 sponsor in the
securitized 1031 exchange marketplace
15 CBRE: Higher rates, stronger demand to
fuel 2024 RevPAR growth
RevPAR for the year is anticipated to exceed
2019 levels by 13.2 percent
LEADERSHIP SERIES
16 A story worth repeating
Noble’s Mit Shah discusses investing and
the history he shares with many for Asian
Hospitality’s Leadership Series
DESIGN
18 Going down to the river
New Cambria in Waco, Texas, is ninth in the
Southwest
PRODUCT FEATURE
26 Clean between the sheets
Smart strategies improve hotel laundry cost-
effectiveness
Gujarati translation of top stories begins on
page 28
On The Cover
The Infrastructure Investment and Jobs Act,
passed in 2021, authorizes $1.2 trillion for
transportation and infrastructure spending
on projects such as this restoration of parts
of the San Luis Reservoir near Patterson,
California. Hotel companies are taking steps
to market themselves to the work crews
employed at such projects funded by the
IIJA. Photo courtesy of the U.S. Bureau of
Reclamation
CONTENTS
ISSUE 223
MARCH 2024
20
COMING
NEXT ISSUE:
MIRAJ PATEL
ASSUMING AAHOA
CHAIRMANSHIP
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Contents
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MARCH 2024 ASIAN HOSPITALITY
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