Hotel Design
18
ivSmart Studios by Hilton
Tullahoma, which opened in
July in Tullahoma, Tennessee,
is the new brand’s U.S.
premiere. The 89-room
property, developed by 3H Group and
Aztec Group, is the first location for the
brand.
The hotel is near the Beechcraft
Heritage Museum, Hands-On Science
Center and Short Springs State Natural
Area. It features apartment-like design
and a large guest laundry.
LivSmart was created to meet growing
demand for longer stays of 10 days or
more, said Isaac Lake, Hilton's brand
leader for the brand. As the brand
grows, Hilton plans to expand into
more markets with drivers for long-stay
hospitality.
“Opening the first LivSmart
Studios by Hilton is an important
moment for our team,” said Hiren
Desai, president and CEO of
Chattanooga, Tennessee- based
3H. “We’re partnering with Hilton
to launch this new brand and introduce
it to the Tullahoma community. This
hotel sets the foundation for what will
become a national option for long-stay
travelers and we’re contributing to the
brand’s growth.”
Hilton plans to open a second 137-room
LivSmart later this summer in Kokomo,
Indiana, which will be owned by Sun
Management & Development Corp.,
Hilton said in a statement. More than
90 hotels are expected to open in the
coming years, with more than 225 deals in
negotiation, the company said.
Be smart about it
Inaugural LivSmart Studios opens in Tennessee
3H Group and Aztec Group
opened the first LivSmart
Studios by Hilton in
Tullahoma, Tennessee.
The hotel has free grab and go
breakfast options, a retail space
with snacks and drinks, and a
dedicated takeout delivery zone.
www.asianhospitality.com
September 2025 | Issue 24