Cover Story
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The company said easy integration
between various systems is the way of
the future. For example, independent
hotel owners with little understanding
of the technology in general may be
concerned about disrupting the status
quo. Nevertheless, they still need
to remain up to date to meet guest
demands.
“Compatibility, ease of integration
and quick time for installation and
onboarding is critical to maintain
operations for the hotel owners,”
StayiQ said. “By prioritizing easy
integration, hotels can unlock the
full potential of their technology
investments, leading to improved
operations, enhanced guest satisfaction
and sustained business growth.”
Dayal said independent hoteliers
may have more flexibility to choose
what software to use because brands
may have certain mandates in place.
At the same time, some brands
are recognizing the need for easy
consolidation.
Exploring all options
Hotel franchisers, such as Wyndham
Hotels & Resorts and Red Roof,
continue to upgrade the technology
they make available to their owners.
Wyndham recently began offering
payment processor Elavon’s cloud
payments interface to more than 6,000
franchisees in the U.S. and Canada. Red
Roof is contracting with FreedomPay to
provide payments across its portfolio
of more than 700 hotels in the U.S. Both
companies say it’s important to them to
be able to integrate new platforms such
features,” said Josh Dow, Wyndham’s
vice president for hotel technology
strategy and services. “Elavon has been
a great example of this. The cloud-
based payment system connected
flawlessly with both Oracle’s Opera and
Sabre’s Property Hub, and everything
performed just as expected. With
the right partners, integrating new
solutions into our existing platforms is
an efficient and reliable process.”
Hotels under Wyndham’s 25 brands
can use Elavon’s CPI without on-
site hardware for their property
management systems. It is designed
to reduce operational overhead, limit
hardware-related security issues and
support mobile check-in, Elavon said in
a statement.
Franchisees can use CPI to access
payment services that adjust to
changing operational needs, the
statement said. Benefits include
integration with cloud-based third-
party software—such as property
management systems, reservation
platforms and loyalty programs—as
well as encryption and tokenization
technologies to protect transactions.
Dow said Wyndham franchisees
expect a connected ecosystem of
as these to their franchisees’ existing
stacks.
“At Wyndham, we work with partners
who can integrate seamlessly with
our systems and support real-time
data exchange. That kind of flexibility
is essential for us, especially when it
comes to meeting evolving compliance
requirements or rolling out new
www.asianhospitality.com
July 2025 | Issue 238
Sharee Brell, Red Roof’s senior vice president of technology, said the company works with third-party
technology providers to provide the operational capabilities franchisees have come to expect.
Red Roof is contracting with FreedomPay to provide payments across its portfolio of more than 700 hotels
in the U.S.