unning a hotel today takes a lot of
technology. Property management
systems and related software
packages set rates, take reservations, run
operations and communicate with guests,
and they all must work together.
For that reason, software venders are
making their products easier to integrate
into other systems. Hotel franchisers are
driving this movement in order to provide
a more unified experience for their
franchisees.
The trend also provides an opportunity
for independent hoteliers. Vipul
Dayal, president of VNR Management
in San Diego, whose portfolio is half
independent hotels, said technology, used
properly, allows independents to stay
competitive.
“Independent hotels need it more
because the big brands now are using
AI,” said Dayal, who also is chairman
of AAHOA’s Independent Hoteliers
Committee. “They have access to AI more
readily than the small, independent hotels
do. Independents just don't know how to
access AI for their property.”
Stacking the deck
Hospitality software company Unifocus
discussed the need for technology
consolidation in a blog based on
a podcast during the HITEC 2024
conference with James Turnbull, chief
information officer at KSL Resorts.
According to the blog, in the past,
many hospitality businesses relied
on bespoke technology solutions
tailored to individual properties
that allow for customization but
create inefficiencies and data silos,
hindering comprehensive analysis and
optimization.
“By standardizing vendors and
integrating systems across all
properties, KSL Resorts aims to
streamline operations, reduce
complexity and enhance data
consistency,” the blog said. “This shift
not only facilitates better management
Cover Story
20
Hotels are consolidating
tech platforms for better
efficiency
Bringing it all together
www.asianhospitality.com
July 2025 | Issue 238
As hotel technology becomes more and more important, third-party software venders are making it easier
to consolidate their products into unified systems.