AH July 2025

14

India News

www.asianhospitality.com

July 2025 | Issue 238

itesh Agarwal, CEO of OYO,

announced a contest to rename

parent firm Oravel Stays, with a prize

of ₹3 lakh or nearly $3,500. The new name

must be one word, global and suitable for

use beyond hospitality.

Agarwal, who also serves as chairman of

G6 Hospitality, parent company of Motel

6 and Studio 6, shared on Instagram that

entries are open but will close soon. He

said the name should be one word, bold,

global, and not tied to any single culture

or language. It should feel tech-forward,

human and memorable, with potential

to grow beyond hospitality. Availability

of a “.com” domain related to the name is

preferred. He’s also offering a chance to

meet him.

“We're renaming the corporate brand

behind it all. Not the hotel chain, not

a consumer product — but the parent

company powering a global ecosystem of

urban innovation and modern living," Ritesh

wrote on Instagram. "We believe it's time

the world had a new kind of global brand

— born in India, but built for the world.

We’re inviting brand thinkers, creatives,

entrepreneurs, and curious minds to help

us craft this new identity — one that reflects

our evolution and opens doors to where we

go next.”

OYO is reportedly planning a separate

app for its premium and mid-to-premium

company-serviced hotels, following growth

in this segment in India and global markets.

“There is a strong possibility that the

name chosen through this exercise could

become the name of the premium hotels app

OYO is planning to launch soon,” PTI quoted

people familiar with the development as

saying.

OYO has also arranged for five investment

banks to present to key shareholder

SoftBank in June at its Grosvenor Street

office in London, PTI reported. The meeting

could assess OYO’s path to a public listing,

as the company targets an IPO in the last

quarter of the current fiscal year.

The company aims to increase booking

revenue from company-serviced hotels to

44 percent, up from 22 percent, by year-

end.

OYO launches naming

contest for parent firm

The new name must be one word, global and fit for use

beyond hospitality

ndia’s hospitality industry is

expected to attract $1 billion in

investments by 2028, up from $340

million in hotel transactions last year,

according to JLL India. RevPAR rose

16.3 percent from January to March

compared to the same period last year.

It also rose 8 percent from the fourth

quarter of 2024.

Around 79 hotels with 9,478 keys

were signed during the quarter, while

31 branded hotels with 3,253 keys

opened, the report said.

“The pipeline of 79 new hotel

signings, representing 9,478 keys this

quarter, reflects investor confidence in

India’s hospitality fundamentals,” said

Jaideep Dang, JLL India’s managing

director for hotels and hospitality

group. “With JLL projecting $1 billion

in investments by 2028, we are seeing

a market shift that balances short-

term performance gains with strategic

long-term positioning across all tiers

and segments. This growth follows $340

million in hotel transactions last year.”

The report showed Bengaluru led

with 38.3 percent year-on-year RevPAR

growth, driven by the Aero India 2025

event, which boosted occupancy and

ADR, JLL said. Delhi and Mumbai

followed with RevPAR growth of 26.2

percent and 21.3 percent, supported by

occupancy levels.

Chennai recorded 18.7 percent RevPAR

growth, driven by increased corporate

travel, the Annual Leather Fair and the

USICON event at Chennai Trade Centre.

Hyderabad posted 15.1 percent RevPAR

growth despite a slight occupancy decline,

showing strength in rate growth.

The pipeline remained active with

31 new branded hotels and 3,253 keys

opening in the first quarter.

The upscale and midscale segments

had the most openings and signings.

During the quarter, 10 upscale hotels

with 843 keys opened and 21 hotels with

2,734 keys were signed. The midscale

segment had 12 openings with 934 keys

and 29 signings with 2,821 keys. Upper

upscale and luxury followed, while the

economy segment had one opening

and six signings.

Most branded hotel openings and

signings were in tier 2 markets. During

the quarter, 15 hotels with 1,307 keys

opened and 50 hotels with 5,904 keys

were signed in tier 2 cities, exceeding the

combined total in tier 1 and tier 3 markets.

Transaction activity included Chalet

Hotels Ltd acquiring the 141-key Westin

Resort & Spa, Rishikesh, for about ₹530

crore, approximately $62 million. The

quarter also saw Hilton partner with NILE

Hospitality to launch 75 Hampton hotels

starting in 2026.

Report: India’s hospitality sector to attract $1B by 2028

RevPAR rose 16.3 percent in January-March year-on-year

India’s hospitality industry is expected to attract $1

billion in investments by 2028, up from $340 million in

hotel transactions last year, according to JLL India.

OYO CEO Ritesh Agarwal recently announced

a contest to rename parent firm Oravel Stays,

offering a prize of about $3,500.