11
News
www.asianhospitality.com
July 2025 | Issue 238
G6 rolls out AI-powered
My6 app
The technology captures one-third of "Motel 6 near me" searches
G6 Hospitality launched a
new My6 app with AI-based
personalization to improve
performance speed and booking
efficiency.
6 Hospitality, parent of the Motel
6 and Studio 6 brands, launched a
new version of its My6 consumer
app with an AI-based personalization
feature. The app increases performance
speed and reduces latency, increasing
booking efficiency and supporting
property visibility and occupancy.
The new app is built around a
proprietary AI-powered recommendation
engine that connects guests with
properties based on their preferences, G6
said in a statement.
“Our customers deserve a seamless,
personalized booking experience and My6
2.0 delivers exactly that while also driving
more bookings to our properties,” said
Sonal Sinha, G6 Hospitality’s CEO. “The
AI-powered features help guests find
what they’re looking for faster, resulting
in higher conversion rates and increased
occupancy at our locations.”
The technology helps capture internet
searches for "Motel 6 near me," ensuring
properties gain exposure to relevant
potential guests, the statement said. The
app introduces a dynamic homepage and
deal offers based on guest preferences,
helping drive conversion and bookings.
Key features include AI-driven
recommendations and listing rankings
to match guests with properties based
on timing and fit. The homepage reflects
guest preferences and location. Users
can also save and compare properties to
support decision-making. Property pages
feature AI-powered amenity tags, with Gen
AI-based updates planned.
An interactive map supports navigation
and highlights nearby points of interest.
Visual presentation is streamlined
with grouped images and clearly
displayed policy information to improve
transparency.
Additional features include
neighborhood maps, a save-and-compare
function and a booking process designed
to reduce abandonment.
Early data shows the app led to a 14
percent year-over-year increase in direct
bookings and fewer drop-offs during
reservations. Planned updates include AI
ranking improvements, more
filters, Google Pay and Apple
Pay integration, Tripadvisor
reviews and post-checkout
rating tools to support
engagement and revenue.
G6 also recently reported
that properties enrolled in its
“G6 Revenue Management
Services” program saw 11
percent year-over-year
revenue growth in the
first quarter of 2025, more
than double the rate of the
rest of the portfolio. They
also recorded a 10 percent
higher ADR than non-RMS
properties.
The RMS program uses
proprietary automation
tools, daily competitive
set monitoring and bi-
weekly strategy calls with
revenue managers, G6 said
in a statement. The RMS
program’s impact is visible
on G6’s app and website.
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