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December/January 2025 | Volume 25 #232

The Voice of Asian American Hoteliers

Hotels prepare for

presidential transition

Incoming Trump administration offers ‘challenges and

opportunities’ for hotel industry

Health away from home

Health-conscious dining moves from niche

to mainstream

Hotel companies in the news include:

Peachtree Group, HRI Hospitality, C.B. Ragland Co., Shreem Capital and NewcrestImage

A year of change

Trump’s re-election and Choice’s

bid to buy Wyndham among the

year’s top stories

DRIVABLE RESORT LOCATION

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PARTNERS

To be successful in today's marketplace,

one must stay current with the

knowledge of the latest products and

services available. This Show annually

provides you the opportunity to maximize

your business opportunities, minimize

your expenses, and to improve your over-

all operations.

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843.448.9483

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A MARKETPLACE OF

OPPORTUNITIES

MYRTLE BEACH CONVENTION CENTER

MYRTLE BEACH, SOUTH CAROLINA

The Perfect Place to Mix Business with Pleasure!

SERVING THE ENTIRE SOUTHEASTERN HOSPITALITY INDUSTRY

DRIVABLE RESORT LOCATION

HIGH QUALITY OF EXHIBITORS

ON THE SHOW FLOOR DEALS

LOW COST OF ATTENDING

FREE ADMISSION TO INDUSTRY

PARTNERS

To be successful in today's marketplace,

one must stay current with the

knowledge of the latest products and

services available. This Show annually

provides you the opportunity to maximize

your business opportunities, minimize

your expenses, and to improve your over-

all operations.

hmrsss.com

843.448.9483

Contact Us

A MARKETPLACE OF

OPPORTUNITIES

MYRTLE BEACH CONVENTION CENTER

MYRTLE BEACH, SOUTH CAROLINA

The Perfect Place to Mix Business with Pleasure!

SERVING THE ENTIRE SOUTHEASTERN HOSPITALITY INDUSTRY

DRIVABLE RESORT LOCATION

HIGH QUALITY OF EXHIBITORS

ON THE SHOW FLOOR DEALS

LOW COST OF ATTENDING

FREE ADMISSION TO INDUSTRY

PARTNERS

To be successful in today's marketplace,

one must stay current with the

knowledge of the latest products and

services available. This Show annually

provides you the opportunity to maximize

your business opportunities, minimize

your expenses, and to improve your over-

all operations.

hmrsss.com

843.448.9483

Contact Us

A MARKETPLACE OF

OPPORTUNITIES

MYRTLE BEACH CONVENTION CENTER

MYRTLE BEACH, SOUTH CAROLINA

The Perfect Place to Mix Business with Pleasure!

SERVING THE ENTIRE SOUTHEASTERN HOSPITALITY INDUSTRY

To be successful in today's marketplace, one must stay current

with the knowledge of the latest products and services

available. This Show annually provides you the opportunity to

maximize your business opportunities, minimize your expenses,

and to improve your over-all operations.

As Donald Trump starts his second term as

president, the hotel industry prepares for a

time of “challenges and opportunity.”

Cover Story

News

2024 Wrap Up

Design

Product Feature

20 | Hotels prepare for presidential

transition

Incoming Trump administration offers

‘challenges and opportunities’ for

hotel industry

5 | Oyo finalizes G6 deal, replaces CEO,

eyes expansion

Sinha is the new CEO, while Burnett remains

chief development ofÏcer

6 | Federal Court halts Corporate

Transparency Act

Opponents of the act say the government is

likely to seek a stay of the injunction

7 | FTC finalizes rule for hotel ‘junk fees’

The rule takes effect 120 days after its Federal

Register publication

8 | Report: Global tourism on track for

full year-end recovery

UN agency forecasts a ‘full recovery’ by year-

end despite economic, geopolitical

and climate challenges

SiteMinder: International travelers boost

U.S. Christmas bookings

The top five markets driving this growth are

Canada, Germany, the UK, France and Italy

9 | Report: Hospitality sector to add

822,700 jobs by 2033

Accommodation employment is expected to

increase by 124,700 jobs

10 | Wahrlich named BWH Hotels board

chairman

Viral Patel and Rajesh Patel elected

vice-chairman and secretary-treasurer

respectively

15 | A year of change

Trump’s re-election and Choice’s bid to buy

Wyndham among the year’s top stories

18 | The buzz in the Beehive State

Peachtree Group’s recently acquired AC Hotel

Park City in Utah gives ‘small-town lodge’ vibe

26 | Health away from home

Health-conscious dining moves from

niche to mainstream

30 | Gujarati translation of top stories

begins

On the cover

AAHOA’s Blake, Neal Patel named top

lobbyists by The Hill

The list recognizes individuals who have

advanced their industry's interests

11 | Survey: ‘Technology is important, but

so is the human touch’

The study highlights areas where travelers

prefer human interaction

12 | Peachtree crosses $1 billion mark in

CPACE financing

The company's CPACE financing is driven by

hospitality, comprising 45 percent

of the portfolio

14 | Whitepaper: Indian mid-segment

hotels competitive with international

peers

Homegrown mid-market brands grow faster

in smaller cities where international

brands struggle

COMING

NEXT ISSUE:

Hotels’ survival guide to

natural disasters

Contents

06

08

10

11

14

18

05

www.asianhospitality.com

December/January 2025 | Issue 232

ISSN 1938-8837

ID. Statement : Periodicals Postage paid@

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in any form or by any means without the written

permission of the publisher.

MEMBER OF BPA WORLDWIDE

© Asian Media Group USA Inc. 2025

ASIAN MEDIA GROUP USA INC.

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Founding Editor: Ramniklal C. Solanki CBE

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Viraj Chaudhari

Time on our side

nce upon a time, humans had a different concept of time

itself.

For example, we once measured time with sundials,

which were imprecise but at least gave us a concept of

hours. When we were mostly agrarian cultures (I’m

skipping the hunter/gatherer phase of history because who knows what

cavemen thought about time), this measure of time was enough. The pace

of life was slower, more concerned with lunar cycles that signaled times

for planting and times for harvest.

More urbanized societies, including Egypt, Babylon and China were

the first to invent more precise mechanisms, such as the water clock.

Mechanical clocks showed up in Italy in the 14th century but weren’t

much better than sundials. In the 17th century, harmonic oscillators,

a.k.a. pendulums, were invented leading to more precise time keeping.

Eventually, we ended up with electric wristwatches with multiple

functions. Today, computers track the days of our lives down to the

millisecond. This is important in our technology advanced, fast-paced

society where live with what’s called a “linear-active” perception of time.

Schedules must be kept or all hell breaks loose. Having lived in Japan

for two years, I’ve learned to live by that doctrine.

So, here we are in a new year, another year of time to do what must

be done. Another year of meeting deadlines, keeping appointments and

catching trains, planes and, sometimes, automobiles.

We have four more years of living under the new Trump administration,

hopefully for the best. Should be interesting if nothing else.

Speaking of deadlines, I need to wrap this up and get this issue in. I’ve

nothing else to say about time, anyway, except I hope it passes well for

all of you.

Happy New Year!

Edward J. Brock, Senior Editor

[email protected]

Follow Asian Hospitality online...

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Editor's Letter

04

www.asianhospitality.com

December/January 2025 | Issue 232

05

News

www.asianhospitality.com

December/January 2025 | Issue 232

ndia-based Oravel Stays, parent

company of travel technology firm

Oyo, completed the previously

announced $525 million acquisition of G6

Hospitality from Blackstone Real Estate.

The company is also restructuring G6’s

leadership, replacing President and

CEO Julie Arrowsmith and other top

executives.

In September, Oravel Stays agreed to

acquire G6 Hospitality from Blackstone

Real Estate for $525 million in an all-cash

deal. On Dec. 17, Oyo named Sonal Sinha

as CEO, with Tina Burnett continuing as

chief development ofÏcer, the company

said in a statement. G6’s chief financial

ofÏcer, chief brand ofÏcer, general counsel,

chief information ofÏcer and chief human

resources ofÏcer also are being replaced.

“We will continue to invest in skills

that are unique and critical to the

G6 business, such as supply, account

management, corporate sales, brand

standards, ofÒine marketing and safety

and security," said Gautam Swaroop, OYO

International's CEO. "Over the years, OYO

has successfully leveraged capabilities

developed in India in technology, revenue

management, e-commerce, procurement,

legal, finance and HR and will extend

these to the G6 business as well.”

The company plans to add 150 hotels to

the Motel 6 and Studio 6 brands next year

and accelerate G6 Hospitality's growth

through technology integration, property

upgrades, and market expansion.

Encouraging brand

growth

OYO said it will maintain and strengthen

the Motel 6 and Studio 6 brands, which

have strong recognition and a loyal

customer base built over decades. The

company will honor all existing franchise

agreements, including exclusivity rights,

and ensure current franchise teams

continue operations without disruption.

Oyo, known for its fast-growing

international hotel portfolio, plans

upgrades to enhance guest experience

and operational efÏciency. The company

will deploy its 300-strong team of

product specialists, including software

engineers, product managers, and

designers, to develop and implement

digital solutions, including a mobile and

web booking experience and dynamic

pricing capabilities to optimize rates

across room types year-round.

Meanwhile, the company plans to

reduce reliance on OTAs, expand its

network of distribution partners and

strengthen direct booking channels and

corporate demand.

Corporate restructuring

As part of the acquisition, Oyo

restructured the G6 executive team, the

statement said. Those leaving G6, include

Adam Cannon, chief brand ofÏcer; Farah

Bhayani, general counsel and chief

compliance ofÏcer; Perry Ping, CFO; Mary

Fregia, chief human resources ofÏcer and

Brent Haines, CIO.

New appointments include Nishant

Boorla and Anuj Ladha to lead brand

performance, Manas Mehrotra as head

of central operations and Subhankar

Choudhary as head of revenue,

e-commerce, and sales.

Oyo also announced leaders in its

global capacity center supporting G6:

Rakesh Prusti as group general counsel,

Dinesh R as group CHRO, Rakesh Kumar

as group CFO, Shashank Jain as group

CTO, Nitin Thakur as head of global

strategic alliances and communications

and Aparna Rathore as global

procurement head.

The company plans to hire primarily

for franchisee-facing roles while

consolidating and streamlining functions

to enhance organizational synergies, the

statement said. Franchise development,

support, and safety and security teams

remain fully intact. As part of the

integration, OYO and G6 will merge select

corporate operations with OYO’s global

excellence teams.

SoftBank is Oyo’s largest shareholder

with 46.62 percent, while founder Ritesh

Agarwal owns 33.15 percent. Founded in

India in 2012 by Agarwal, the company

quickly expanded domestically before

entering Europe, the U.S., and other

parts of the Americas in 2019. The G6

acquisition further supports Oyo's growth

in the Americas over the past decade.

Oyo finalizes G6 deal, replaces

CEO, eyes expansion

Sinha is the new CEO, while Burnett remains chief development ofÏcer

Oravel Stays completed its $525 million acquisition of G6 Hospitality, restructured G6’s leadership and

plans to add 150 hotels to the Motel 6 and Studio 6 brands next year. It also plans to promote growth

through tech integration, property upgrades and market expansion.

News

06

www.asianhospitality.com

December/January 2025 | Issue 232

A

nationwide preliminary

injunction issued by the U.S.

District Court for the Eastern

District of Texas on Dec. 3, halting

enforcement of the Corporate

Transparency Act and its regulations,

has been reinforced. AAHOA called the

original decision a significant victory

for small business owners, including its

members.

The CTA, aimed at enhancing

corporate ownership transparency,

faced criticism for imposing heavy

compliance burdens on small

businesses. The act, which became

effective Jan. 1, required nearly 33

million U.S. businesses classified as

"reporting companies" to disclose

their beneficial owners to the

Treasury Department’s Financial

Crimes Enforcement Network by Jan.

1, 2025.

"This decision is a monumental win

for small business owners, including

AAHOA members, who were facing

unnecessary regulatory burdens under

the CTA," said Miraj Patel, AAHOA

chairman. "AAHOA stands firmly with

its members in advocating for fair

regulations that promote business

growth. We commend the court's

ruling and will continue to monitor

developments to ensure our members'

voices are heard."

Judge Amos Mazzant III ruled the

CTA exceeded Congress's authority

to regulate interstate and foreign

commerce, describing the legislation

as "quasi-Orwellian" and raising

concerns about government overreach.

On Dec. 23 a motions panel of the 5th

Circuit overturned the injunction, then

the day after Christmas another 5th

Circuit panel reinstated it, according

to JDSupra.com. The court will hear

arguments on March 25 with briefings

set for February.

“The CTA has faced significant

constitutional challenges, leaving

Reporting Companies in a state of

uncertainty,” JDSupra said. “While

compliance obligations are currently

on hold, the CTA’s requirements could

once again be reinstated by future court

rulings.”

Law firm Foley & Lardner LLP also

pointed out that the injunction is not a

final decision.

“The order temporarily halts

enforcement of the CTA but could

be overturned on appeal or if the

government ultimately prevails on the

merits,” Foley & Lardner said.

Laura Lee Blake, AAHOA president

and CEO, also supported the injunction.

"The CTA's reporting requirements

were set to impose an overwhelming

administrative and financial burden on

small businesses, potentially affecting

millions," Blake said. "This injunction

provides relief to our members, who

already face complex operational and

regulatory challenges. We remain

committed to supporting their success

and will continue advocating for fair

policies."

AAHOA emphasized that the

injunction is preliminary and could be

reconsidered or overturned on appeal.

"Companies are not required

to comply with the CTA's filing

requirements at this time," the

association said. "AAHOA will continue

to monitor developments and

encourage members to reach out with

questions or for additional resources."

Federal Court halts Corporate

Transparency Act

Opponents of the act say the government is likely to seek a stay of the injunction

The U.S. District Court for the Eastern District of Texas issued a nationwide preliminary injunction

halting enforcement of the Corporate Transparency Act, aimed at enhancing corporate ownership

transparency. AAHOA called the injunction a major victory for small business owners.

www.asianhospitality.com

07

News

December/January 2025 | Issue 232

he Federal Trade Commission

finalized a rule Dec. 17 requiring

industries, including hotels, to

disclose all fees upfront in advertised

prices. The rule bans hotels from

excluding resort fees, often labeled "junk

fees," from advertised rates for short-

term lodging. It takes effect 120 days after

publication in the Federal Register.

The rule mandates businesses to

prominently display the total price to

prevent "bait-and-switch tactics, such as

drip pricing and misleading fees," the FTC

said in a statement. Outgoing President

Joe Biden said he has always prioritized

families and hardworking Americans

and urged his administration to focus on

lowering costs.

“Today, the FTC is doing just that by

banning hidden junk fees when you book

a hotel or purchase event tickets,” Biden

said. “We all know the experience of

encountering a hidden fee at the very last

stage of checkout—these junk fees sneak

onto your bill, and companies end up

making you pay more because they can.

Those fees add up, taking real money out

of the pockets of Americans.”

Miraj Patel, AAHOA chairman,

emphasized that transparency builds trust

between hoteliers and guests and praised

the FTC’s action.

“By requiring upfront disclosure of total

pricing, this rule empowers consumers to

make informed decisions and ensures a

fair, competitive environment for hoteliers

who have always practiced honest pricing,”

he said.

The rule also applies to vacation rentals,

including Airbnb, and tickets for live

events, such as shows and sports, the FTC

said. It requires businesses to prominently

disclose the total price, including all

mandatory fees, whenever they advertise

services, displaying it more prominently

than other pricing information.

“People deserve to know upfront what

they’re being asked to pay—without

worrying they’ll later be saddled with

mysterious fees they haven’t budgeted

for and can’t avoid,” said Lina Khan, FTC

chairwoman. “The FTC’s rule will put

an end to junk fees around live event

tickets, hotels, and vacation rentals,

saving Americans billions of dollars and

millions of hours in wasted time. I urge

enforcers to continue cracking down

on these unlawful fees and encourage

state and federal policymakers to build

on this success with legislation that bans

unfair and deceptive junk fees across the

economy.”

Rosanna Maietta, AHLA president

and CEO, said AHLA has long advocated

for a single federal standard on lodging

fee display to ensure transparency for

consumers, regardless of how they book.

“We believe the fee-transparency

provision in the continuing resolution is

the best way to establish clear federal fee-

display rules across the lodging industry,”

Maietta said. “AHLA appreciates the

steadfast support of Sens. Klobuchar and

Moran, as well as Reps. Kim and Castor,

for their leadership on this important issue

and their efforts to secure this significant

win for guests in the CR. We are also

grateful to the FTC for incorporating much

of AHLA’s perspective into its final rule,

released today.”

“We firmly believe that one national

standard is the right approach for

consumers and businesses, and the

legislation included in the continuing

resolution best accomplishes that goal,”

she said.

The FTC estimates the rule will save

Americans up to 53 million hours annually

on pricing searches, equating to over $11

billion in savings over a decade. It takes

effect 120 days after publication in the

Federal Register, expected in April 2025.

Laura Lee Blake, AAHOA president and

CEO, called the ruling a win for consumers

and businesses.

“Uniform and transparent pricing

practices ensure clarity and fairness,

allowing guests to budget confidently

while protecting the integrity of our

industry,” Blake said. “AAHOA is proud

to support measures that foster trust and

improve the guest experience.”

In anticipation of the FTC rule, Hilton,

Hyatt, IHG, and Marriott already disclose

fees upfront in booking, The Points Guy

reported.

"IHG's channels already display

all mandatory fees in the total price

advertised to consumers, so IHG-branded

hotels are prepared for this ruling," an IHG

spokesperson was quoted as saying.

"We know consumers prioritize

transparency, and in 2023, Hilton made

proactive changes to our technology to

further enhance the display of mandatory

fees upfront on all Hilton websites and

apps,” a Hilton spokesperson told The

Points Guy. “We continue to advocate for

the upfront display of fee-inclusive pricing

across all booking platforms that sell our

inventory."

AHLA’s latest data shows that only 6

percent of hotels nationwide charge a

mandatory resort, destination or amenity

fee, averaging $26 per night.

FTC finalizes rule for hotel ‘junk fees’

The rule takes effect 120 days after its Federal Register publication

The Federal Trade Commission finalized a rule on Dec. 17 requiring industries, including hotels, to

disclose all fees upfront in advertised prices, banning hotels from excluding resort fees, often called

"junk fees," from advertised rates.

News

08

www.asianhospitality.com

December/January 2025 | Issue 232

nternational tourism recently reached

98 percent of 2019 pre-pandemic levels

with approximately 1.1 billion tourists

traveling internationally in the first nine

months of 2024, according to the United

Nations tourism agency. The Americas

recovered 97 percent of pre-pandemic

arrivals, down 3 percent from 2019.

In its “World Tourism Barometer” report,

the Madrid-based UN Tourism forecast a

"full recovery" by year-end despite economic,

geopolitical and climate challenges.

International tourist arrivals grew

due to strong post-pandemic demand in

Europe, solid performance from major

source markets and the ongoing recovery

of destinations in Asia Pacific, the agency

said. Tourist arrivals in the Middle East,

Europe and Africa exceeded 2019 levels,

with increases of 29 percent, 1 percent and

6 percent, respectively.

By September, international tourist

arrivals in the Americas reached 97 percent

of 2019 levels, the agency found. The Asia-

Pacific region reached 85 percent of 2019

levels, an increase from 66 percent in 2023.

Growth in international arrivals has been

accompanied by a rise in tourism revenue in

the first three quarters of 2024. In the first

eight to nine months of 2024, 35 of 43 countries

with available data on receipts surpassed pre-

pandemic levels, many reporting double-digit

growth compared to 2019.

The U.S., the world’s top tourism

earner, reported 7 percent growth through

September, UN Tourism said.

Spain, the world’s second-largest tourist

destination, saw a 36 percent rise. Other

strong performers in Europe include the

UK, with a 43 percent growth in earnings,

France with 27 percent, and Italy with 26

percent.

“The strong growth seen in tourism

receipts is excellent news for economies

around the world,” said Zurab

Pololikashvili, UN tourism secretary-

general. “The fact that visitor spending is

growing even more strongly than arrivals

has a direct impact on millions of jobs

and small businesses and contributes

decisively to the balance of payments and

tax revenues of many economies.”

International tourist arrivals are

expected to reach 2019 levels in 2024, while

international tourism receipts nearly

reached pre-pandemic levels in 2023,

the report said. While many destinations

exceeded pre-pandemic arrival numbers

in 2023 or have done so in 2024, there is still

room for recovery in several subregions

and destinations.

Despite strong overall results, the

tourism sector faces ongoing economic,

geopolitical and climate challenges, the

agency said. Inflation in travel, including

high transport and accommodation

prices, as well as volatile oil prices, remain

key issues. Ongoing conflicts and global

tensions continue to affect consumer

confidence, while extreme weather events

and staff shortages also pose significant

challenges to tourism performance.

Report: Global tourism on track for

full year-end recovery

UN agency forecasts a ‘full recovery’ by year-end despite economic,

geopolitical and climate challenges

.S. hotel bookings for Dec. 21 to

25 were up 22 percent from last

year, according to SiteMinder, a

hotel distribution and revenue platform.

The growth is driven by international

bookings, which now account for 32

percent of total bookings, up from 28

percent during the same period in 2023, a

more than 15 percent annual increase.

The top five markets driving this

growth are Canada, Germany, the

UK, France and Italy, SiteMinder data

showed.

“It’s pleasing to see that U.S. hotels

will be enjoying their share of Christmas

cheer this year," said Trent Innes,

SiteMinder’s chief growth officer.

"Increased bookings, driven by the strong

return of international travel and continued

confidence among domestic travelers, are

also leading to longer stays and extended lead

times. These positive trends present both an

opportunity and a call to action for American

hoteliers to provide tailored, seamless

experiences this festive season, maximizing

revenue while fostering loyalty and positive

reviews.”

SiteMinder is led by Sankar Narayan

as CEO.

Hotel bookings are rising alongside

year-on-year increases in length of stay

and booking lead time during Christmas

week, the report said. The average stay at

U.S. hotels is set to grow 5 percent, from

2.51 to 2.63 days, while booking lead time

will increase over 4.5 percent, from 77.08 to

80.62 days.

SiteMinder’s “Changing Traveller

Report 2025” found that 65 percent of

travelers globally are now more likely to

travel for an event, with family reunions

and celebrations topping the list.

While 46 percent plan to book a standard

room, the majority will splurge on extras,

with 87 percent willing to spend on options

such as breakfast, chosen by 47 percent; room

size, preferred by 30 percent; and views, selected

by 28 percent. Four in five also intend to seek

experiences onsite at their accommodation.

SiteMinder: International travelers boost U.S. Christmas bookings

The top five markets driving this growth are Canada, Germany, the UK, France and Italy

U.S. hotel bookings for Dec. 21-25 are up 22 percent from last

year, driven by international bookings, which now account for 32

percent of total bookings, up from 28 percent in 2023—a more

than 15 percent increase, according to SiteMinder.

www.asianhospitality.com

December/January 2025 | Issue 232

09

News

ne in eight new jobs created

over the next nine years will be

in the hospitality and leisure

sector, according to the Bureau of Labor

Statistics. The U.S. hospitality industry

is projected to add about 822,700 jobs

between 2023 and 2033.

This growth marks the third-largest

increase among all major sectors,

following business services and

healthcare and social assistance.

“As of 2023, leisure and hospitality

recovered all jobs lost during the

pandemic in 2020,” BLS stated in a blog

post. “Employment is projected to grow

from 16.6 million today to 17.4 million

by 2033. The sector comprises three

main industries: accommodation; food

service and drinking places; and arts,

entertainment, and recreation.”

Accommodation employment is

expected to grow by 124,700 jobs, driven

by increased leisure travel demand.

Most of these roles will be in hotel,

motel and resort desk clerks and food

service positions such as cooks.

More than 200 hoteliers from more

than 30 states attended the American

Hotel & Lodging Association's 'Hotels

on the Hill' event on May 18 to lobby

Congress for an H-2B Returning

Worker Exemption. The association

also released an economic analysis

showing that U.S. hotels support

8.3 million jobs, or nearly one in 25

American jobs.

Report: Hospitality sector to add

822,700 jobs by 2033

Accommodation employment is expected to increase by 124,700 jobs

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KIND/QUEEN QUEEN-OVER 3,000 ROOMS

THE MIRAGE LAS VEGAS

A FOUR STAR HOTEL

KIND/QUEEN QUEEN-OVER 3,000 ROOMS

The Bureau of Labor Statistics projects that one

in eight new jobs created over the next nine years

will be in the hospitality and leisure sector, with

the industry expected to add about 822,700 jobs

between 2023 and 2033.

News

10

www.asianhospitality.com

December/January 2025 | Issue 232

he BHW Hotels board of directors

elected Steve Wahrlich as board

chairman for 2025. In addition,

the board elected Viral “Victor” Patel as

vice- chairman and Rajesh “Raj” Patel as

secretary-treasurer.

Wahrlich, a former vice-

chairman under previous

chairman Phil Payne, brings

decades of hospitality

experience and over 40 years

as a BWH Hotels owner to his

role as chairman, BWH said in a

statement.

“I am pleased to announce

Steve Wahrlich as our new

board chairperson,” said

Larry Cuculic, BWH Hotels’

president and CEO. “Steve

has been a valued and trusted

hotelier for many years. His

deep understanding of BWH

Hotels, combined with his extensive

industry experience, makes him the

ideal leader to help direct our board and

broader organization. His leadership

will be instrumental in advancing our

strategic vision, strengthening our

market position, and creating lasting

value for our hoteliers and guests.”

Wahrlich has owned and operated BWH

Hotels properties since 1977, the statement

said. His portfolio includes the Best

Western Plus Clocktower Inn in Billings,

Montana, part of the brand

since 1966, which has received

the TripAdvisor Travelers’

Choice Award for seven

consecutive years. He also owns

the Best Western Plus Hilltop

in Redding, California, a BWH

Hotels property since 1977.

Wahrlich called it a

tremendous honor to be

selected as chairman.

"Having been part of this

extraordinary company

for many years, I’ve had

the privilege of witnessing

our evolution into a global

hospitality powerhouse. BWH

Hotels has an incredibly rich legacy, and I

am looking forward to working alongside

our dedicated leadership team and fellow

directors to continue advancing our

portfolio with an unwavering commitment

to delivering exceptional guest

experiences."

In addition to his work with BWH Hotels,

Wahrlich is vice-chair of RiverStone

Health, Montana’s largest community

health center, and he serves on the board

of the Montana Lodging & Hospitality

Association. He also has contributed to

local initiatives as a board member for

the City of Billings Tourism Improvement

District, the Downtown Billings Tax

Improvement District and other regional

organizations.

New vice-chairperson Viral Patel,

previously secretary-treasurer, joined

the BWH board of directors in 2021,

representing hotel owners in Illinois,

Indiana, Iowa, Kentucky, Michigan,

Minnesota, Wisconsin and Ontario,

Canada. He currently owns and

operates the Best Western Corbin Inn in

Kentucky.

Rajesh Patel joined the BWH board

of directors in 2022, representing hotel

owners in Florida, Georgia, North Carolina,

South Carolina, Alabama, Tennessee and

Puerto Rico. He is the owner, president,

and CEO of Apsilon Hotels, which owns

two BWH properties: Best Western Plus

Atlanta Airport-East and Best Western Plus

Fairburn-Atlanta Southwest.

Wahrlich named BWH Hotels board chairman

Viral Patel and Rajesh Patel elected vice-chairman and secretary-treasurer respectively

aura Lee Blake, president and CEO of

AAHOA, and Neal Patel of Patel Partners

were among The Hill’s Top Lobbyists of

2024 for their leadership in advocating for the

hotel industry amid legislative and political

challenges. The list recognizes individuals

who have effectively advanced their industry's

interests in a changing political landscape.

Blake and Patel's inclusion comes as the

hospitality sector faces ongoing legislative

and regulatory challenges, AAHOA said in a

statement.

AAHOA Chairman Miraj Patel congratulated

Blake and Neal Patel on the recognition.

"Their dedication and efforts on behalf of

our industry continue to make a meaningful

impact,” Patel said. “We are fortunate to have

such strong advocates representing AAHOA and

our industry.”

This is another recognition for Blake and Neal

Patel, who have received this distinction before,

AAHOA added. Blake called it an honor to be

recognized alongside other advocates.

"This achievement would

not be possible without

the engagement and

contributions of thousands

of AAHOA members, whose

voices inspire and drive our

efforts,” she said. “We remain

committed to advancing the

interests of hotel owners

and will continue working

to strengthen advocacy at

every level of government to

address industry challenges

and ensure its continued

success."

Patel said he is honored

to represent AAHOA's hotel

owners.

"These remarkable

individuals are not only

great entrepreneurs and

job creators but also the foremost example of

the American Dream in action,” he said. “This

recognition reflects the

dedication of AAHOA and its

members to advocating for

meaningful change."

In 2024, AAHOA expanded

its advocacy efforts to

address labor shortages,

access to capital, and

regulatory reform, the

statement said. Earlier

this year, the association

marked a milestone with the

introduction of the Loans

in Our Neighborhoods Act,

its first direct involvement

in introducing federal

legislation.

The association said that

the achievement highlights

its growing influence and

commitment to solutions

benefiting its members and the hospitality

industry.

AAHOA’s Blake, Neal Patel named top lobbyists by The Hill

The list recognizes individuals who have advanced their industry's interests

AAHOA President and CEO Laura Lee

Blake, pictured far left at the association’s

2023 Fall National Advocacy Conference

along with Chairman Miraj Patel and

past Chairman Bharat Patel, was among

The Hill’s Top Lobbyists of 2024 for her

leadership in advocating for the hotel

industry amid legislative and political

challenges. Neal Patel of Patel Partners,

not pictured, also was named one of the

Top Lobbyists.

The BWH Hotels board

of directors elected

Steve Wahrlich as

chairman for 2025.

Viral “Victor” Patel was

elected vice-chairman

and Rajesh “Raj” Patel

as secretary-treasurer.

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